our keywords

enhanced communication for effective action.

to address the climate crisis effectively, communication is key. to enhance clarity, here's a list of our keywords and their specific meanings.

  • clean

    adjective

    not posing any harm or risk to human health when ingested or released from the body, without causing adverse effects or toxicity:

    example: the water from this source is considered clean, as it won’t cause any harm or risk to human health when consumed and does not contain harmful contaminants.

    a substance or condition that does not disrupt the balance or health of the ecosystem, supporting its normal functioning without causing harm to its components:

    example: the air in this region is clean because it not only sustains diverse plant and animal life, preserving ecosystem health and biodiversity, but it also contains no contaminants that may cause harm or risk to human health or environmental damage to the earth’s natural ecosystems.

    noun

    a state or quality of being free from harmful contaminants or disruptions, promoting human and environmental well-being:

    example: the company's commitment to clean production practices is applaudable because it does not produce any pollution and has no negative environmental impact.

    verb

    to remove or eliminate contaminants or impurities from a substance or environment, restoring it to a safe and healthy condition:

    example: efforts to clean up the polluted river improved water quality and revived aquatic habitats.

    related terms:

    cleanliness: the state of being free from dirt, pollutants, or harmful substances.

    environmental clean-up: actions taken to remediate pollution or contamination in natural habitats.

    usage note:

    the term "clean" refers to substances, conditions, or practices that are free from harmful contaminants or disruptions, promoting human health and environmental integrity. in the context of ecosystems, it signifies a state that supports biodiversity, nutrient cycles, and habitat preservation, contributing to overall ecological well-being.

    clean products and services do not contain or produce any substance that poses any harm or risk to human health when ingested or released from the body. it should not cause any adverse effects or toxicity.

    clean products and services do not contain or produce any substance or create conditions that disrupts the balance or health of the earth’s natural ecosystem. if it is clean it supports the normal functioning of the ecosystem without causing harm to its components, such as plants, animals, microorganisms, and their interactions. this could include factors like maintaining biodiversity, sustaining nutrient cycles, and preserving habitat integrity.

  • green

    adjective

    of or related to a natural resources-based origin:

    example: the product is labeled as "green," indicating that it is derived from natural plant sources.

    transparent about the specific natural resources used:

    example: the company is committed to being green by providing detailed information about the specific plant and mineral sources used in their products or services.

    noun

    a designation for products or services emphasizing the characteristics of the natural resources used:

    example: consumers are increasingly seeking out green alternatives, prioritizing products that are environmentally friendly and openly disclose the natural resources used as ingredients.

    verb

    to adopt or promote practices that prioritize environmental sustainability and natural origins:

    example: the organization aims to green its operations by incorporating natural processes and utilizing naturally formed minerals and materials.

    adverb

    in a manner that aligns with principles of environmental consciousness and transparency about components natural to the environment:

    example: the company communicates its commitment to operating green, ensuring consumers are well-informed about the ecological impact of their choices.

    related terms:

    greenwashing: the deceptive practice of conveying a false impression of environmental responsibility.

    green certification: recognition or endorsement indicating compliance with environmentally friendly standards.

    usage note:

    the term "green" in the context of products and services emphasizes a commitment to environmental sustainability, with a particular focus on transparency regarding the natural resources utilized.

    Green: ask yourself “are the ingredients and/or materials naturally formed by our natural environment and not bio-engineered by a human or machine”.

    Example: a mushroom burger made with mushrooms bio-engineered or grown in a lab is not “green”.

  • renewable

    adjective

    pertaining to a material source that is naturally replenished by its own natural processes and capable of continuous utilization without exhaustion or depletion:

    example: renewable energy are energy sources that rely on its own natural processes for continual replenishment.

    noun

    a resource or energy source that is naturally replenished by its own natural processes and can be utilized sustainably without depletion:

    example: sustainable forestry practices ensure the renewal of timber resources by their own natural processes, allowing for their continued utilization without depletion.

    verb

    to regenerate or replenish a resource or energy source by its own natural processes, ensuring its continued availability for use:

    example: without agricultural practices such as crop rotation, soil fertility would not be considered renewable and long-term agricultural productivity would not be possible.

    related terms:

    renewable energy: energy derived from sources that are naturally replenished by its own natural processes, contributing to a sustainable energy future.

    renewable resource management: strategies aimed at conserving and sustainably utilizing renewable resources to ensure their availability for our future needs.

    usage note:

    the term "renewable" describes resources or energy sources that are continuously replenished by their natural processes, enabling their utilization without depletion. focusing on sustainability, renewable resources play a crucial role in reducing reliance on finite alternatives and minimizing environmental impact.

  • sustainability

    noun

    development that meets present needs without depleting resources for future development:

    example: sustainability involves practices that balance the current requirements of the developer while ensuring the preservation of resources for future use.

    adjective

    characterized by the ability to maintain ecological balance and minimize environmental impact in the moment.

    example: the company's sustainability initiatives focus on reducing waste and promoting eco-friendly practices throughout its current operations.

    related terms:

    sustainable development: the approach that seeks to address current needs without compromising the ability of future developers to meet their own needs.

    environmental stewardship: responsible management and care for the environment to ensure its health and sustainability.

    usage note:

    sustainability, as a concept, emphasizes the responsible use of resources in development, aiming to strike a balance between meeting current needs and safeguarding resources for our future needs.

    example: in the pursuit of sustainable practices, the utilization of silicon in technologies like solar panels and wind turbines underscores the importance of responsible resource management. although silicon is abundant in the earth’s crust, we cannot endlessly extract it as its processing require energy-intensive methods that are not sustainable. this emphasizes the need for judicious use of silicon to ensure its long-term environmental sustainability.